Welcome back! I hope you all have been enjoying the posts as much as I’ve been enjoying Eisen’s endless supply of freshly brewed coffee and large lollipops, leftover from an event (and we’re not talking Dum Dums!).  Conclusion? Sugar and caffeine = guaranteed productivity.

Although I’m an early bird who has grown to live by my new favorite quote, “If you want your dreams to come true, don’t oversleep,” (posted by one of my Twitter followers), there’s nothing like a cup of coffee in the morning to get yourself going.  Call me a coffee enthusiast, or javaholic,  but I should be required by law to wear a sign that reads: “Don’t talk to me yet. I haven’t had my coffee.” I’m a very unpleasant intern and person without a cup (or three).

Yes, I may have grown to love waking up early, but I am no fan of the Cincinnati morning commute. Sitting bumper to bumper in traffic is not enjoyable, even if the radio’s playing one of TIME‘s top 10, which can be found at: http://www.time.com/time/specials/packages/completelist/0,29569,2035319,00.html. I was highly disappointed to not see The Black Keys, but that’s another blog post.

No matter how many times I’ve checked my email in stopped traffic, he sun shining over the Cincinnati skyline gets me every time. There is something exciting about working in the city. There is satisfaction in waking early for the morning commute, weaving through lanes of packed cars, approaching the skyline, navigating narrow streets and rushing from the parking lot, to stepping into the office, sitting at your desk and opening up that first email. I’ve grown to embrace it, as well as learn to be less impatient.

In other early bird PR-related news, I stumbled upon what is undoubtedly my new morning newspaper: “PR Breakfast Club” at http://prbreakfastclub.com. The tagline reads: “A chance to start the day out right.”

In the season for giving and goal setting, the site featured a list of “top 10 PR Resolutions For 2010.” PR Breakfast Club’s list can be viewed at http://prbreakfastclub.com/2010/12/14/top-10-pr-resolutions-for-2011/ . My shortened version is as follows:

1. Keep it clean. Organize your desk, planner and oh-so valuable Crackberry files. You’ll not only feel better, but work more efficiently. Do some of that end-of-the-year cleaning and keep up that swag-tastic and spotless new space of yours!

2. Make a Connection: Ever heard the phrase it’s not what you know, but who you know? Well, it’s true. Industry pros didn’t climb the corporate ladder without a few helping hands. Success is a two-way street built on relationships, and PR is built on them. So, make a new friend or two. Building  relationships with journalists can be a collaborative friendship, founded on trust.

3. Canned Meat: In the fast-paced world of PR and social media, time is money. Personalize and customize your pitches. Build and maintain meaningful relationships with journalists and cut your email time!

4. Meet your Network: The article reports that most people have met only a small portion of their social network IRL (in real life). Take your screen to phone relationship to the next level, make it face-to-face.

5. Screw your Brand: Our self-centered society of personal profiles and competing for Twitter followers made 2010 a very egotistical year. Work on making your firm and clients look good first (that is your job), and you won’t have to worry about yourself. The job will be done for you. Your greatness will shine through your work, not narcissism.

The last 5 are up to us to come up with (just another thing I love about this Web site and article)! Please visit the above link to post your comments and share what you think PR pros can improve on in 2011!  Some users suggested strikingly similar things like, “Keep your promises,” “Build relationships outside your social network,” and “Be easy to work with.” Get out there, and get creative!  Share your ideas: It’s a new year; chime in and make resolutions revolutionary!

All this talk of achievement made me set some goals too: daily goals (made a to-do list today), internship goals (see social network growth), as well as college, career and personal ones.

Here’s a taste:

1. Blog: Maintaining the blog in office makes me want to give a little TLC to my site, which often gets pushed to the back burner. I believe I’ve resurrected it three times, to be exact.

2. Stop procrastinating: Funny how motivation suddenly kicks in when we’re on the clock.

3. Read the news every day: This is something we need to be doing as PR professionals anyway. Best to be in the loop, rather than scooped!

4. Drink Less Coffee Who am I kidding?

In Eisen updates, aside from typical workday occurrences, I was on desk duty again. And man, the phones were ringing off the hook! Which is good news, considering how close it is to Christmas. I’m still amazed by secretaries everywhere. They really aren’t given enough credit…

Also, the Eisen magazine, The Clubhouse, just arrived –with a box chocolate covered strawberries 🙂 Time to stuff envelopes, stick labels and send them off!

Today’s agenda: blogging, tweeting, label printing, Excel conquering, observing and learning.

Intern Insight: Success is founded on building and maintaining relationships – oh, and having a reliable alarm clock.

Word of the day: “Creep-tastic,” courtesy of the Head Honcho, in reference to a fly horror movie from the 50s, or was it 60s?

Until Friday! I’ve got to prepare for Cincy’s snow-pocalypse!

For today’s Twitter updates, etc., please visit:

http://cultofthebluetongue.blogspot.com/

http://twitter.com/eisenhotnews

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