Tag Archive: PR Intern

I can’t believe today’s my last day at Eisen! It’s almost surreal. In fact, I’m in disbelief. December came and went – out like the chilly Cincinnati wind, whipping the falling flakes across the Tri-State. Yet my end at Eisen marks a new beginning: a new intern, a new blog and a chance for me to walk away with new skills and knowledge from my colleagues.

Eisen was a great experience: an opportunity to explore social media and get a look inside the operation of a successful investor and public relations firm. I saw industry successes and failures: from picked up and published stories to the pitched attempts; from content clients to the complainers; from blog hits to misses and some tweets re-tweeted and others overlooked…Through it all, I learned to accept failure along with success and grow, as a person and as a professional.

I learned that you have to start from scratch. That “getting there” involves doing your work, research and reading the paper. A good attitude can get you anywhere, while a pair of stilettos in the snow will barely get you to the door. So, put on a smile and a good pair of shoes and wow your co-workers with confidence and enthusiasm!

I am grateful for my December at the rockin’ Eisen agency and owe my intern expertise to the Big Cheese and his colleagues. Through all the round table lunches, tweeting, tri-folding and trips across the street to sip and socialize, I listened and learned what being extraordinary is all about and gained  insight on how to avoid getting licked by the competition. Although I’m sad to step down from my Twitter throne, I’m honored to pass the internet legacy on to the next intern, whose media musings you can read at Eisen Intern Endeavors (close but no Catherine) at  http://eiseninternendeavors.wordpress.com

All this linking and posting has caused me to wonder where the future of social media is heading and what I can expect to be up against when I enter the workforce in June of 2012. Fortune asked something very similar in their article “Are social media jobs here to stay?” at http://management.fortune.cnn.com/2010/12/21/are-social-media-jobs-here-to-stay/

Saying that social media is evolving into more of a skill set than a profession, something which I can agree with after using a hit and miss strategy to “get noticed on the ‘Net,” there is no doubt that profession or well-practiced, the demand for social media is growing. Although it is difficult to predict where the social media demand will be in 10 years, due to technology, the fact it that in order to avoid necessary crisis communication, you can’t turn just anyone loose on Twitter. Practice and please, preview before you post. There’s a lot of weight in what you write and controlling content on the Internet by making wise wording and linking choices is essential. Just read the article and see for yourself. What do you think about the future of social media? Comments are welcome and encouraged 🙂

During my time as an intern, not only did I learn, but I felt a part. Eisen welcomed me with open arms through lunch dates, shared board room cookies, outings and even tri-folding tasks. Through it all, I never once felt like an intern, but a part of the staff. The humanization through inclusion was touching. Being welcomed to sit in on client meetings and offer advice in brainstorming sessions made me feel included throughout my social media surfing. For my last day, they even took me out to lunch at Newport’s York Street Cafe, an eclectic eatery with delightful dishes and eccentric decor sure to bring a warm smile to your face on the coldest of winter days! A fond farewell over lunch was the perfect end to my time at Eisen. I will miss every extraordinary moment.

For a look on my last social media updates, please visit:



Keep being extraordinary!

Words of the Day: Thankful: for this opportunity. Potential: live up to it. Dreams: chase after ’em!

Intern Insight: “Being extraordinary” is all about being your best self.


Catherine Caldwell


Fabulous vs. Faux Pas PR

Welcome back!

I hope you all had a wonderful weekend before Christmas! (Can you believe it’s this week?!) I spent my wintry weekend fighting off those crazy holiday shoppers for parking spots, finishing up some last-minute gifts, wrapping packages and finally sending out cards, making an all in all fabulous weekend!

In talks of all things fabulous, let’s talk about fabulous PR. “Fabulous PR is all about keeping you known and making people more interested and more comfortable in doing business with you,” according to Karla Jo Helms at EzineMark.com. Amen, sister! So, how do we distinguish the “fabulous” from a faux pas?

One of the key factors in distinguishing fabulous PR from an industry faux pas is simply understanding that PR is itself misunderstood. While savoring my daily dose of Ragan’s PR Daily, I found this eyesore: “Why PR is So Misunderstood.”

The main reason why PR is misunderstood is that people don’t know what PR is. Sounds silly, but it’s true. They don’t know what it is, what it does, its limitations or how it differs from say, advertising. Throughout my internship I’ve learned to better response to the age-old questions: “What is PR?” “What is social media?” and “How do I practice both professionally and successfully”? Although I’m no expert in the field, a little knowledge and experience go a long way. Learn by doing, I say.

Throughout all of my tweeting, posting, reading and yes, tri-folding and postmarking, I’ve come to realize why social media and PR are misunderstood: they take strategy – something one doesn’t realize until they try it themselves. With PR and social media, you don’t just “play around on Facebook,” and send out press releases. Both fields encompass so much more than that. Social media, being a new branch off the PR, involves strategy and misconceptions, just like PR.

Thanks to the article, I’ve drafted my short interpretation of what people don’t understand about PR:

1. What it can and cannot do, goal-wise, etc.

2. That it’s aggressive, not passive.

3. Why they are using PR and what their money is going toward/ its uncertainties

Why? People are judging bad PR over good PR, that’s why! Comparing faux pas to fabulously crafted PR is enough to make your head spin. And the reason why people don’t understand these things, well, they’ve come in contact with a lot of bad PR “pros” over the years.

So what are fabulous social media and PR really all about?

1. A well-constructed and well sought-after strategy and plan: moving forward and taking action with the PR plan in hopes of achieving a specific, predetermined goal.

2. A firm foundation: establishing and maintaining your company/client’s reputation and goals.

3. Integrity: shedding the best light on your organization and/or client through community service. Giving and growing, so that your agency will grow in personal character and clients. (*This is why you’re using PR: it is effective! In the professional sphere, reputations matter.)

So, let’s set the record straight and do our jobs well, so people can stop comparing faux to fabulous! After all, who wants a phony when they can have the real deal?

Until Wednesday, make PR proud: keep it professional, open, honest and real 😉

Water cooler word of the day: Misunderstanding. Clear and concise communication is key. Phone calls or face-to-face over emails please

Intern Insight: There is (or should be) a well-thought-out tactic behind each tweet.

Updates: Cult of the Blue Tongue, Twitter

Coming soon: My end at Eisen/Reflections of a former intern

Welcome back! I hope you all have been enjoying the posts as much as I’ve been enjoying Eisen’s endless supply of freshly brewed coffee and large lollipops, leftover from an event (and we’re not talking Dum Dums!).  Conclusion? Sugar and caffeine = guaranteed productivity.

Although I’m an early bird who has grown to live by my new favorite quote, “If you want your dreams to come true, don’t oversleep,” (posted by one of my Twitter followers), there’s nothing like a cup of coffee in the morning to get yourself going.  Call me a coffee enthusiast, or javaholic,  but I should be required by law to wear a sign that reads: “Don’t talk to me yet. I haven’t had my coffee.” I’m a very unpleasant intern and person without a cup (or three).

Yes, I may have grown to love waking up early, but I am no fan of the Cincinnati morning commute. Sitting bumper to bumper in traffic is not enjoyable, even if the radio’s playing one of TIME‘s top 10, which can be found at: http://www.time.com/time/specials/packages/completelist/0,29569,2035319,00.html. I was highly disappointed to not see The Black Keys, but that’s another blog post.

No matter how many times I’ve checked my email in stopped traffic, he sun shining over the Cincinnati skyline gets me every time. There is something exciting about working in the city. There is satisfaction in waking early for the morning commute, weaving through lanes of packed cars, approaching the skyline, navigating narrow streets and rushing from the parking lot, to stepping into the office, sitting at your desk and opening up that first email. I’ve grown to embrace it, as well as learn to be less impatient.

In other early bird PR-related news, I stumbled upon what is undoubtedly my new morning newspaper: “PR Breakfast Club” at http://prbreakfastclub.com. The tagline reads: “A chance to start the day out right.”

In the season for giving and goal setting, the site featured a list of “top 10 PR Resolutions For 2010.” PR Breakfast Club’s list can be viewed at http://prbreakfastclub.com/2010/12/14/top-10-pr-resolutions-for-2011/ . My shortened version is as follows:

1. Keep it clean. Organize your desk, planner and oh-so valuable Crackberry files. You’ll not only feel better, but work more efficiently. Do some of that end-of-the-year cleaning and keep up that swag-tastic and spotless new space of yours!

2. Make a Connection: Ever heard the phrase it’s not what you know, but who you know? Well, it’s true. Industry pros didn’t climb the corporate ladder without a few helping hands. Success is a two-way street built on relationships, and PR is built on them. So, make a new friend or two. Building  relationships with journalists can be a collaborative friendship, founded on trust.

3. Canned Meat: In the fast-paced world of PR and social media, time is money. Personalize and customize your pitches. Build and maintain meaningful relationships with journalists and cut your email time!

4. Meet your Network: The article reports that most people have met only a small portion of their social network IRL (in real life). Take your screen to phone relationship to the next level, make it face-to-face.

5. Screw your Brand: Our self-centered society of personal profiles and competing for Twitter followers made 2010 a very egotistical year. Work on making your firm and clients look good first (that is your job), and you won’t have to worry about yourself. The job will be done for you. Your greatness will shine through your work, not narcissism.

The last 5 are up to us to come up with (just another thing I love about this Web site and article)! Please visit the above link to post your comments and share what you think PR pros can improve on in 2011!  Some users suggested strikingly similar things like, “Keep your promises,” “Build relationships outside your social network,” and “Be easy to work with.” Get out there, and get creative!  Share your ideas: It’s a new year; chime in and make resolutions revolutionary!

All this talk of achievement made me set some goals too: daily goals (made a to-do list today), internship goals (see social network growth), as well as college, career and personal ones.

Here’s a taste:

1. Blog: Maintaining the blog in office makes me want to give a little TLC to my site, which often gets pushed to the back burner. I believe I’ve resurrected it three times, to be exact.

2. Stop procrastinating: Funny how motivation suddenly kicks in when we’re on the clock.

3. Read the news every day: This is something we need to be doing as PR professionals anyway. Best to be in the loop, rather than scooped!

4. Drink Less Coffee Who am I kidding?

In Eisen updates, aside from typical workday occurrences, I was on desk duty again. And man, the phones were ringing off the hook! Which is good news, considering how close it is to Christmas. I’m still amazed by secretaries everywhere. They really aren’t given enough credit…

Also, the Eisen magazine, The Clubhouse, just arrived –with a box chocolate covered strawberries 🙂 Time to stuff envelopes, stick labels and send them off!

Today’s agenda: blogging, tweeting, label printing, Excel conquering, observing and learning.

Intern Insight: Success is founded on building and maintaining relationships – oh, and having a reliable alarm clock.

Word of the day: “Creep-tastic,” courtesy of the Head Honcho, in reference to a fly horror movie from the 50s, or was it 60s?

Until Friday! I’ve got to prepare for Cincy’s snow-pocalypse!

For today’s Twitter updates, etc., please visit: