Tag Archive: Eisen Agency

Week One: Done

My first work week in-office is complete! But before I pat myself on the back and give a humble round of self applause, I know I can’t “brush my shoulders off” too much: I worked two full work days, not a five-day work week.  But before I rain on my parade, I’ll settle for two-thirds complete as a three-day-a-week intern…{Insert feeling of accomplishment here}  Whoo-hoo!

All in all, my first week as Rodger says, “The You Tube and Twitter Queen,” was enjoyable. I get my own desk and computer, which just so happens to be conveniently located next to the kitchen (a.k.a: easy access to coffee)! The firm, while smaller than expected for the largest PR firm in Greater Cincinnati, has a modern feel with its chic n’ sleek black and blue office.

Interoffice relationships are built on teamwork and friendship.  Each week begins and ends with an office meeting.  The first meeting, on Monday, discusses strategies and goals for the week.  The final meeting, on Friday, is held at a nearby bar and grill, where each co-worker announces their corporate successes.  The positive atmosphere works to the agency’s advantage.  They are serious about their work, but are not stuffy.  These approachable account execs know how to have fun and get their work done.

I spent most of my first two days taking the Eisen crash course, which involved being showed around the office by friendly, young co-workers.  Other than routine first day tasks, such as the 411 on company practice and policy, I consumed myself updating the look of the blogs and Twitter, as well as creating my own, while posting and tweeting my time away.  Spreading the good news of clients, The Agency and their awesomeness, that is my job. I’m essentially Eisen’s cyber cheerleader, minus the pretentious pom poms and side-kicks.

Technical difficulties and trouble with blog templates, updates, domains, etc. are the most tedious and troublesome part of the job. Let’s face it, sometimes technology doesn’t always do what we want it to…You Tube videos, I WILL conquer you on Monday!

Strategy is the other obstacle. When put in charge of social media, the question is: where to begin? (Something I’m still trying to figure out.)  Although there is no right or wrong answer, in the name of viral advertising and cyber marketing, exposure is key.  How do you get noticed on the most information-loaded domain in the world? That is where connections and simply “putting yourself out there” come into play.

As Eisen would say, join the social media realm, or “get licked” by the competition.  Exposure and purpose are key. You can’t just put anything out there!  What you post must be Web-worthy, timely, tactful and truthful (simplified, posts follow those good ol’ SPJ and PRSA codes).

Weaving your way through the complex world of blogging, tagging, posting, tweeting, connecting and “liking” can be mind-numbing, to say the least.  Yet, if you approach social media as a platform for your cause and purpose (and have a little fun with clever phrasing and dolling up your design — like the new Twitter background?!), getting those new followers and comments is rather enjoyable.

After only two days in office and feeling like I had accomplished very little (social media is a 24/7 job, in my opinion), seeing those new Twitter followers and post “likes,” as small as it may be, made me feel like I was accomplishing something!

Eisen really does do some amazing things that need social media and Web exposure.  For example, today we had a special prospective client in the office.  The gentleman had a touching story and big plans to help kids with cancer.  It’s personal stories like these that warm your heart and make one want to spread the word!  As confusing as social media may be, when used for good, it can be a megaphone full of meaning among all the advertising noise — spreading the good news about a company or cause doing “extraordinary” things.

I wonder what work world wisdom my next week will bring…


Hello, work world!

Intern.  Yes, I am an intern.  Here to learn, here to observe, here to work and here to document my month-long winter internship.  All in all, this will be a December to remember.

Today was my first day on the job, which in intern lingo means you A. panic, B. Try on 5 different outfits and still do one of two extremes: 1. Look underdressed or 2. Look ridiculously overdressed.  You lose either way.

Setting my alarm clock for an early 6:30 a.m., I still was late, thanks to unusually bad traffic and an overturned tractor-trailer. Yet, after trudging through the treacherous Tri-State blizzard-like weather (flurries, actually), I received a warm welcome at the firm: coffee, a computer and a blue lollipop on my desk, reading “The Eisen Agency: Investor & Public Relations.”

The blue sucker was dressed in a KISS-like black and blue “Cult of the Blue Tongue” handbill (more like a thumb bill — is there such a thing?); the back read: “Join or get licked. CultOfTheBlueTongue.blogspot.com.”

Example.  Fashioned after their Blogspot header below:

Marketing tool, or sweet snack — either way, my tongue turned blue, which in Eisen lingo is a sign I need their service. Today, the fast-paced, always-changing world of a PR firm is what I witnessed in-office…and what I liked.

So, updating Twitter, blogs, Facebook and LinkedIn: social media is the name of the game, and I’m going to spend the next month figuring how to use it in a way that “dares to be extraordinary.”