Tag Archive: Cult of the Blue Tongue


Fabulous vs. Faux Pas PR

Welcome back!

I hope you all had a wonderful weekend before Christmas! (Can you believe it’s this week?!) I spent my wintry weekend fighting off those crazy holiday shoppers for parking spots, finishing up some last-minute gifts, wrapping packages and finally sending out cards, making an all in all fabulous weekend!

In talks of all things fabulous, let’s talk about fabulous PR. “Fabulous PR is all about keeping you known and making people more interested and more comfortable in doing business with you,” according to Karla Jo Helms at EzineMark.com. Amen, sister! So, how do we distinguish the “fabulous” from a faux pas?

One of the key factors in distinguishing fabulous PR from an industry faux pas is simply understanding that PR is itself misunderstood. While savoring my daily dose of Ragan’s PR Daily, I found this eyesore: “Why PR is So Misunderstood.”

The main reason why PR is misunderstood is that people don’t know what PR is. Sounds silly, but it’s true. They don’t know what it is, what it does, its limitations or how it differs from say, advertising. Throughout my internship I’ve learned to better response to the age-old questions: “What is PR?” “What is social media?” and “How do I practice both professionally and successfully”? Although I’m no expert in the field, a little knowledge and experience go a long way. Learn by doing, I say.

Throughout all of my tweeting, posting, reading and yes, tri-folding and postmarking, I’ve come to realize why social media and PR are misunderstood: they take strategy – something one doesn’t realize until they try it themselves. With PR and social media, you don’t just “play around on Facebook,” and send out press releases. Both fields encompass so much more than that. Social media, being a new branch off the PR, involves strategy and misconceptions, just like PR.

Thanks to the article, I’ve drafted my short interpretation of what people don’t understand about PR:

1. What it can and cannot do, goal-wise, etc.

2. That it’s aggressive, not passive.

3. Why they are using PR and what their money is going toward/ its uncertainties

Why? People are judging bad PR over good PR, that’s why! Comparing faux pas to fabulously crafted PR is enough to make your head spin. And the reason why people don’t understand these things, well, they’ve come in contact with a lot of bad PR “pros” over the years.

So what are fabulous social media and PR really all about?

1. A well-constructed and well sought-after strategy and plan: moving forward and taking action with the PR plan in hopes of achieving a specific, predetermined goal.

2. A firm foundation: establishing and maintaining your company/client’s reputation and goals.

3. Integrity: shedding the best light on your organization and/or client through community service. Giving and growing, so that your agency will grow in personal character and clients. (*This is why you’re using PR: it is effective! In the professional sphere, reputations matter.)

So, let’s set the record straight and do our jobs well, so people can stop comparing faux to fabulous! After all, who wants a phony when they can have the real deal?

Until Wednesday, make PR proud: keep it professional, open, honest and real 😉

Water cooler word of the day: Misunderstanding. Clear and concise communication is key. Phone calls or face-to-face over emails please

Intern Insight: There is (or should be) a well-thought-out tactic behind each tweet.

Updates: Cult of the Blue Tongue, Twitter

Coming soon: My end at Eisen/Reflections of a former intern

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Welcome back! I hope you all have been enjoying the posts as much as I’ve been enjoying Eisen’s endless supply of freshly brewed coffee and large lollipops, leftover from an event (and we’re not talking Dum Dums!).  Conclusion? Sugar and caffeine = guaranteed productivity.

Although I’m an early bird who has grown to live by my new favorite quote, “If you want your dreams to come true, don’t oversleep,” (posted by one of my Twitter followers), there’s nothing like a cup of coffee in the morning to get yourself going.  Call me a coffee enthusiast, or javaholic,  but I should be required by law to wear a sign that reads: “Don’t talk to me yet. I haven’t had my coffee.” I’m a very unpleasant intern and person without a cup (or three).

Yes, I may have grown to love waking up early, but I am no fan of the Cincinnati morning commute. Sitting bumper to bumper in traffic is not enjoyable, even if the radio’s playing one of TIME‘s top 10, which can be found at: http://www.time.com/time/specials/packages/completelist/0,29569,2035319,00.html. I was highly disappointed to not see The Black Keys, but that’s another blog post.

No matter how many times I’ve checked my email in stopped traffic, he sun shining over the Cincinnati skyline gets me every time. There is something exciting about working in the city. There is satisfaction in waking early for the morning commute, weaving through lanes of packed cars, approaching the skyline, navigating narrow streets and rushing from the parking lot, to stepping into the office, sitting at your desk and opening up that first email. I’ve grown to embrace it, as well as learn to be less impatient.

In other early bird PR-related news, I stumbled upon what is undoubtedly my new morning newspaper: “PR Breakfast Club” at http://prbreakfastclub.com. The tagline reads: “A chance to start the day out right.”

In the season for giving and goal setting, the site featured a list of “top 10 PR Resolutions For 2010.” PR Breakfast Club’s list can be viewed at http://prbreakfastclub.com/2010/12/14/top-10-pr-resolutions-for-2011/ . My shortened version is as follows:

1. Keep it clean. Organize your desk, planner and oh-so valuable Crackberry files. You’ll not only feel better, but work more efficiently. Do some of that end-of-the-year cleaning and keep up that swag-tastic and spotless new space of yours!

2. Make a Connection: Ever heard the phrase it’s not what you know, but who you know? Well, it’s true. Industry pros didn’t climb the corporate ladder without a few helping hands. Success is a two-way street built on relationships, and PR is built on them. So, make a new friend or two. Building  relationships with journalists can be a collaborative friendship, founded on trust.

3. Canned Meat: In the fast-paced world of PR and social media, time is money. Personalize and customize your pitches. Build and maintain meaningful relationships with journalists and cut your email time!

4. Meet your Network: The article reports that most people have met only a small portion of their social network IRL (in real life). Take your screen to phone relationship to the next level, make it face-to-face.

5. Screw your Brand: Our self-centered society of personal profiles and competing for Twitter followers made 2010 a very egotistical year. Work on making your firm and clients look good first (that is your job), and you won’t have to worry about yourself. The job will be done for you. Your greatness will shine through your work, not narcissism.

The last 5 are up to us to come up with (just another thing I love about this Web site and article)! Please visit the above link to post your comments and share what you think PR pros can improve on in 2011!  Some users suggested strikingly similar things like, “Keep your promises,” “Build relationships outside your social network,” and “Be easy to work with.” Get out there, and get creative!  Share your ideas: It’s a new year; chime in and make resolutions revolutionary!

All this talk of achievement made me set some goals too: daily goals (made a to-do list today), internship goals (see social network growth), as well as college, career and personal ones.

Here’s a taste:

1. Blog: Maintaining the blog in office makes me want to give a little TLC to my site, which often gets pushed to the back burner. I believe I’ve resurrected it three times, to be exact.

2. Stop procrastinating: Funny how motivation suddenly kicks in when we’re on the clock.

3. Read the news every day: This is something we need to be doing as PR professionals anyway. Best to be in the loop, rather than scooped!

4. Drink Less Coffee Who am I kidding?

In Eisen updates, aside from typical workday occurrences, I was on desk duty again. And man, the phones were ringing off the hook! Which is good news, considering how close it is to Christmas. I’m still amazed by secretaries everywhere. They really aren’t given enough credit…

Also, the Eisen magazine, The Clubhouse, just arrived –with a box chocolate covered strawberries 🙂 Time to stuff envelopes, stick labels and send them off!

Today’s agenda: blogging, tweeting, label printing, Excel conquering, observing and learning.

Intern Insight: Success is founded on building and maintaining relationships – oh, and having a reliable alarm clock.

Word of the day: “Creep-tastic,” courtesy of the Head Honcho, in reference to a fly horror movie from the 50s, or was it 60s?

Until Friday! I’ve got to prepare for Cincy’s snow-pocalypse!

For today’s Twitter updates, etc., please visit:

http://cultofthebluetongue.blogspot.com/

http://twitter.com/eisenhotnews

Third time’s the charm, and apparently, third day’s the charm too. While resuming my reign over You Tube and Twitter, I began to finally get in the swing of things.  Sifting through articles in the Eisen email in-box to confirm LinkedIn updates,  I stumbled upon a Nettuts+ news brief that caught my attention: “50 Ways To Get Your Site Noticed.”  Aha! Perhaps THIS publication held the solution to social media success?!

I opened the link and was directed to a Carl Heaton article published on November 18 of this year. You can view it yourself here: http://net.tutsplus.com/articles/web-roundups/50-ways-to-get-your-site-noticed/

Now, I’m not going to  give my insight and spoon feed you all 50 tips talked about (PR involves a lot of personal research, after all), but I will  list the ones I found most useful.

1. Write Fresh and Catchy Content: Easier said than done. This one is my favorite, because I get to use, as Rodger would term, my “cheese-tastic” alliteration.  Also, who wants to read something that’s been written before? Pick your brain for a fresh focus or daring design (there’s that alliteration again!); you’ll get noticed and keep Web-surfers coming back for more!

2. Listen to Your Online Community: Feed off of feedback.  Listen to what your audience wants.  Respond and reflect on sincere comments, suggestions and requests, and if appropriate, take action! Give the people what they want (within ethical reason)!

3. Take Part in The Online Community: Follow the Golden Rule.  The only way to have a friend, or follower in this case, is to be one.  Honor thy neighbor as thyself by treating other online users and supporters the way you want to be treated. Comment and share related links.  Chances are, they’ll return the favor.

6. Use email signatures: Insert a hyperlink to your Web site under your same. Simple, but you’ll get some convenience click hits!

11. Optimize for Search Engines (SEO): Use tags and use them wisely.  For more information on this, click the following link: http://www.google.com/support/webmasters/bin/topic.py?topic=19494

16. Get on Twitter: Catchy, consuming and as corny as Twitter may sometimes be, a little bird once told me to “Tweet, Follow and Link.”  Get out there and spread the word in your niche! Market on Twitter. Tweet, tweet.

23. Help with Charity Work: What better time of year for your company to support and give to charity than the holidays?  Double bonus: makes you look and feel good!

27. Sponsor Something: Anything! Sponsor a college research project, a team, an organization or whatever else catches your interest.  Support others, and they will support you.  Again, follow the grade school Golden Rule.

45. Attend Networking Events: Being personable in person is much more effective than communicating via email.  Relationships are built on face-to-face interaction.  As much as we believe we have deep relationships with our Blackberry and unknown Twitter followers, real relationships are what last — and what matter.

47. Label Your Work.  When you put your name on something, be proud of it!  Provide your company logo and Web site for reference too.

Pretty helpful huh?  Kudos to Carl for the tips! Of course, I would read the article yourself to reap the benefits…

In office-related news, I’m going to give my “intern insight” on lunchtime.

Lunchtime at Eisen resembles a weeknight family dinner.  Everyone sits at the same square high top and shares home- and work-related stories.  It’s the one time during the day when workers aren’t pounding away at their office keyboards, running errands, designing, doing research or making client calls.  It’s a break from the busy world of business and investing where everyone focus shifts from the firm to food, (as well as Family Feud, a bit of Inside Edition and the mid-day news).

Most workers pack and store their assorted eats in the EMG café cooler, while others order out.  My preference, at least for the three days I’ve been here, is to go downstairs and grab some grub from the complex’s café and coffee joint. No leaving the premises and stepping into the cold involved!

As much as I love a coffeehouse barista’s blend, I prefer the coffee we brew here ( shocker!) 🙂 Whoever suggested putting the Folders, Maxwell, Caribou container etc. in the freezer was a genius – packs the power and locks in the flavor.  Yes, I am a self-admitted Java-junkie, who yes, is sipping some light roast right now…

In the world of the Web, check out today’s tweets and You Tube updates @EisenHotNews and a fresh Cult of the Blue Tongue post at http://cultofthebluetongue.blogspot.com/ on “Taking Hospital Transportation to New Heights.”

The LinkedIn and You Tube are still works in progress.  There’s always Wednesday.

As Carl would say – Stay Catchy, Catcald.